Business Development / New Customer Acquisition:
Out-sourcing targeted lead generation activities necessary to develop and engage our clients in new business opportunities with their prospective customers, the OnCall team can establish a proactive and sustained outreach in which our client’s value proposition is delivered to key executives that possess a global perspective and sign-off authority. OCGM reduces your sales cycle by understanding your prospect’s business issues and positioning you as a value-added resource to address specific challenges. We will proactively facilitate the transition of the prospect to our client’s salespeople and “subject-matter experts,” and serve as a strategic resource throughout the sales cycle.
Corporate Sales and Marketing Assessment:
OnCall Global examines the sales and marketing culture within the company, the operational infrastructure, the processes in place, the documentation and reporting methods, message and value proposition, the quality of the sales pipeline, and the reasons that prospects do and do not engage to determine a strategy for sales and marketing integration, and consistency with the aspirations of company leadership and stakeholders.
Channel Development / Channel Effectiveness Services:
We have broad experience assisting clients with the rapid identification, qualification and development of strategic channel partners. Our proven development process facilitates the strengthening of the channel "business case" and assures all client team members are positioned to deliver a solid and consistent value proposition throughout the channel partner development process, OnCall Global Marketing also provides existing channel partner effectiveness research and audits, to assure our client's sales and distribution models are optimized in rapidly changing market conditions.
Sales Personnel Assessment:
A comprehensive examination of the sales skills, habits, understanding, traits, and potential of sales personnel to determine steps to ensure they are prepared to engage decision-makers, effectively qualify opportunities, and secure new business. OCGM’s services can be retained to work with sales personnel in their day-to-day work in a management and coaching capacity to assist them with implementing best practices, selling more consultatively to higher levels, properly qualifying and managing pipeline activity, and closing real-world opportunities.
Value Proposition Development and Assessment:
Research-based programs designed to determine effectiveness of existing and past value propositions, issues, business drivers, and interests of the current marketplace, and determination of compelling messaging or reasons to engage an offering of the company.
Outsourced Sales and Marketing Management:
OnCall Global can be engaged to implement processes and changes to your sales or marketing operation, outsource specific functions or run your entire sales and marketing operations on an interim or outsourced basis.
Executive Outreach Selling:
Seminar style training course designed to teach in-house and outside salespeople to consistently engage C-level and top decision-makers in business development discussions, develop and refine effective messaging, discover the true pains and drivers of business decisions, and respond with consultative solution selling. This program is customized to address the specific needs, market, and challenges of the company. This can be combined with OCGM’s mentoring program.
Sales Coaching and Mentoring:
OnCall Global’s services can be retained to work with sales personnel in their day-to-day work in a management and coaching capacity to assist them with implementing best practices, consultative selling to higher levels, properly qualifying and managing pipeline activity, and closing real-world opportunities.
Analytic and Strategic Research Services:
Via our sister-firm; Research OnCall, we provide on-demand market measurement, analysis, insight and consultancy to companies in a variety of vertical market segments. We help our clients measure their market opportunities, develop effective business strategies, target their marketing communications and assess their performance... helping them grow their bottom line revenues and enhance their relationships with their customers. Our deliverables comprise many facets, including but
not limited to:
- Focus groups
- Surveys
- Market sizing
- Market definition
- Product research
- Sales potential measurements
- Six Sigma voice of the customer (VOC) programs
- Data mining and analysis
Utilizing state-of-the-art technologies, our Analytical and Strategic Consulting programs can be limited to a local market area or may be conducted on a much broader scale.